Baahubali 2, which redefined the box office history in India right after releasing on April 28 in 2017 -- it made Rs. 100 crore on opening day, raked in Rs. 300
crores in the first weekend and made headlines with Rs. 1,800 crore as its worldwide collections -- now will be introduced as a case study in one of the electives
at the premier B-School IIM Ahmedabad. Through the case study, the students of Contemporary Film Industry - a business perspective, will
learn the power of sequel and how a sequel can de-risk the movie as a marketing concept.'I will be introducing Bahubali 2 as a case study in the new academic
year and it will essentially focus on the power of a sequel and how a sequel can de-risk the movie as a marketing concept,' Professor Bharathan Kandaswamy
told .
